Free tool
Describe your business badly. Get the sentence that sells it.
Most brand worksheets hand you a blank line and ask for the exact sentence you came to them for help with. This one goes the other way. You describe your business badly, in your own words, and it builds the prompt that pulls the clarity out. Then it writes the copy for the five places that sentence belongs.
Step one
Tell me about your business badly.
You do not need to know your positioning to use this. Not knowing it is the reason you are here. Answer two or three of these the way you would say them out loud, and the page will build you a prompt that does the extracting.
Messy is genuinely fine here. The whole point is that you don't have to arrive with this already sorted out.
One real person, not a type of person. The specifics are what make the answer good.
This is usually where the real positioning is hiding, and almost nobody writes it on their website.
Fill in at least two of the three above, a couple of sentences each.