Plain-language guides on AEO, GEO, and AI search strategy for therapists and small business owners. Written by Tami Stewart.
AEO Basics
AEO is the practice of making your content the answer AI tools like ChatGPT and Perplexity give when your ideal clients ask questions. Here's what it is, how it differs from SEO, and why it matters now.
AEO vs. SEO
They sound similar — they are not the same. Here's a plain-language breakdown of how AEO and SEO differ, where they overlap, and which one your business should be focused on right now.
GEO
GEO is how you shape the way AI systems describe, summarize, and recommend your business — not just when a specific question is asked, but whenever your category comes up. Here's what it means and how it works.
For Therapists
Clients are asking AI tools to recommend therapists every day. Here's exactly how AI search works for therapy practices — and five concrete steps to make sure your name is the one that comes up.
Diagnosis
Most small businesses and therapy practices are being skipped by AI tools — not because they're bad, but because AI can't read them clearly. Here are five signs you have an AI visibility gap, and exactly how to fix each one.
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